Welcome to (CST)
Channels Sales Trading
is a specialized distributor company that operates across Saudi Arabia with a professional and expert sales team. We excel in serving, distributing, and merchandising multi-category products across all sales channels, ensuring efficiency, consistency, towards market leadership.
Coverage and Reach
60 Years Of Undefeated Success
Over 60 years of generation to generation of proven expertise in the Saudi market.
325+
Wholesalers: Supported by 8 sub-distributors across Saudi Arabia’s main cities, dedicated to the confectionery category.
900+
Modern Trade Outlets: Providing 100% coverage for major retail chains.
10,000+
Retail Outlets: Partnering with the 3rd Party, which operates 30 vans serving 6,000 outlets, and targeting 50 vans and 10,000 outlets by the end of 2026.
HORECA & E-Commerce: Collaborating with Hunger Station, Amazon and Noon, and negotiations nearing completion with Ninja. Additional partnerships are expected to finalize before 2025’s end.
Channels Sales Trading (CST)
Our Commitment
Fostering
Fostering an environment of professionalism and integrity.
Sales and Merchandising
Providing state-of-the-art tools and technologies for sales and merchandising.
Our 60+ Years
Increasing productivity and efficiency by leveraging our extensive years of management expertise in the Saudi market.
Channels Sales Trading (CST)
CEO Message
“At CST, we pride ourselves on being a specialized
distributor company backed by a highly professional
and expert sales team. A business structure that enables
sustainable growth by providing excellent services to all
our business partners. Our mission is to exceed
expectations and provide our partners with exceptional
value and results by targeting the channel base
investment for the right products to drive the
enthusiasm of consumers and retailers alike.
A unique distribution model using the latest modern
technology with cost efficient approach while keeping
the sales and merchandising into highest standards and
to reach 1/2 Billion SAR Sales in 2030.”
Why Choose CST?
- Experience: Over 60 years of generation to generation of proven expertise in the Saudi market.
- Professional Team: A dedicated workforce with unparalleled market knowledge.
- Wide Coverage: Serving wholesalers, retailers, and e-commerce platforms seamlessly.
- Commitment to Quality: Upholding the highest standards in product distribution and customer service.
- Modern Distribution Model: The sales model that aligns with fast pace changing technology to continuously modernizing sales team methodology driving viable growth.
Channels Sales Trading (CST)
Services
Sales and Distribution:
Comprehensive coverage across all sales channels in Saudi Arabia.
Merchandising Solutions:
Ensuring optimal product placement and visibility.
Technology Integration:
Leveraging state-of-the-art tools to enhance efficiency and productivity.
About Leaders
Department Leaders
Rommel Buenafe
Sales and Marketing
Zeyad Adel
Purchasing and Logistics
Alawi Baaquil
HR and Administrator
House of Brands
Current Leading Brands
PEPERO ORIGINAL
LOTTE
PEPERO WHITE COOKIE
LOTTE
PEPERO CHOCOFILLED
LOTTE
PEPERO FUNZELS
LOTTE
Our Clients
Whar Our Clients Say
Testimonials
Marketing Head
— Sarah Al-Dossari
Working with CST has been a game-changer for our business. Their attention to detail and commitment to quality are unmatched.
Regional Manager
— Ali Ahmed
CST has transformed the way we handle distribution. Their professional team ensures on-time delivery and excellent shelf placement.
Sales Director
— Mohammed Khalid
CST’s innovative approach and state-of-the-art technology have significantly improved our sales performance.
CEO
— Noura Al-Harbi
Their dedication to customer satisfaction is evident in every interaction. CST is a reliable partner we can trust.
Request a Quote
Learn More From
Frequently Asked Questions
CST specializes in distribution, sales, and merchandising across all sales channels in Saudi Arabia, offering innovative solutions and state-of-the-art technology.
CST serves multi-categories, including confectionery, snacks, and healthy food products, ensuring wide coverage and excellent shelf presence.
CST operates across all major cities in Saudi Arabia with a network of sub-distributors and partners, covering wholesalers, retail outlets, and e-commerce platforms.
CST is committed to delivering products on time, maintaining top quality, and ensuring optimal shelf placement for maximum customer visibility.
To explore partnership opportunities, please contact us through our website or email, and a representative will get in touch with you.