About Us
About CST
Channel Sales Trading (CST)
is a specialized distributor company that operates across Saudi Arabia with a professional and expert sales team. We excel in serving, distributing, and merchandising multi-category products across all sales channels, ensuring efficiency, consistency, towards market leadership.
Sales and Distribution
Comprehensive coverage across all sales channels in Saudi Arabia.
Merchandising Solutions
Ensuring optimal product placement and visibility.
Technology Integration
Leveraging state-of-the-art tools to enhance efficiency and productivity.
CST
Mission
To exceed expectations by delivering innovative sales and marketing solutions through technology to foster growth and create impactful market presence.
CST
Vision
To establish CST as the go-to distributor, gaining access to a broad network of Points of Sale through cutting-edge technology and strategic planning, driving sustainable growth.
325
Revenue in 2017 (Million)
525
Collaegues & Counting
302
Successfully Project
60
Year of experience
The Team
Our Experts

Zuhair Taiba
JDirector

Rommel Buenafe
Operations Manager

Zeyad Adel
Procurement Manager

Ayman Musalam
WS and TT Sales Manager

Salesmen
10 MT & 14 WS (KSA)

Riyad Mubarak
MT and E-Commerce Sales Manager
Channels Sales Trading (CST)
CEO Message
“At CST, we pride ourselves on being a specialized distributor company backed by a highly professional and expert sales team. A business structure that enables sustainable growth with all the stakeholders by providing excellent services to all our business partners. Our mission is to exceed expectations and provide our partners with exceptional value and results by targeting the channel base investment for the right products to drive the enthusiasm of consumers and retailers alike.
Why Choose CST?
- Experience: Over 60 years of proven expertise in the Saudi market.
- Professional Team: A dedicated workforce with unparalleled market knowledge.
- Wide Coverage: Serving wholesalers, retailers, and e-commerce platforms seamlessly.
Our Clients



