About Us

About CST

Channel Sales Trading (CST)

 is a specialized distributor company that operates across Saudi Arabia with a professional and expert sales team. We excel in serving, distributing, and merchandising multi-category products across all sales channels, ensuring efficiency, consistency, towards market leadership.

Sales and Distribution

Comprehensive coverage across all sales channels in Saudi Arabia.

Merchandising Solutions

Ensuring optimal product placement and visibility.

Technology Integration

Leveraging state-of-the-art tools to enhance efficiency and productivity.

CST

Mission

To exceed expectations by delivering innovative sales and marketing solutions through technology to foster growth and create impactful market presence.

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CST

Vision

To establish CST as the go-to distributor, gaining access to a broad network of Points of Sale through cutting-edge technology and strategic planning, driving sustainable growth.

325

Revenue in 2017 (Million)

525

Collaegues & Counting

302

Successfully Project

60

Year of experience

The Team

Our Experts

Zuhair Taiba

JDirector

Rommel Buenafe

Operations Manager

Zeyad Adel

Procurement Manager

Ayman Musalam

WS and TT Sales Manager

Salesmen

10 MT & 14 WS (KSA)

Riyad Mubarak

MT and E-Commerce Sales Manager

Channels Sales Trading (CST)

CEO Message

“At CST, we pride ourselves on being a specialized distributor company backed by a highly professional and expert sales team. A business structure that enables sustainable growth with all the stakeholders by providing excellent services to all our business partners. Our mission is to exceed expectations and provide our partners with exceptional value and results by targeting the channel base investment for the right products to drive the enthusiasm of consumers and retailers alike.

Why Choose CST?

  • Experience: Over 60 years of proven expertise in the Saudi market.
  • Professional Team: A dedicated workforce with unparalleled market knowledge.
  • Wide Coverage: Serving wholesalers, retailers, and e-commerce platforms seamlessly.

Our Clients