About Us

About CST

Channel Sales Trading (CST)

is a specialized distributor company that operates across Saudi Arabia with a professional and expert sales team. We excel in serving, distributing, and merchandising multi-category products across all sales channels, ensuring efficiency, consistency, towards market leadership.

Sales and Distribution

Comprehensive coverage across all sales channels in Saudi Arabia.

Merchandising Solutions

Ensuring optimal product placement and visibility.

Technology Integration

Leveraging state-of-the-art tools to enhance efficiency and productivity.

Brand Development

Strategic support for launching and scaling brands in the market.

Market Insights

Providing valuable data-driven insights to inform strategic decisions.

CST

Mission

To exceed expectations by delivering innovative sales and marketing solutions through technology to foster growth and create impactful market presence.

CST

Vision

To establish CST as the go-to-distributor, gaining access to a broad network of Points of Sale through cutting-edge technology and strategic planning, driving sustainable growth.

325

Revenue in 2017 (Million)

525

Collaegues & Counting

302

Successfully Project

60

Year of experience

Leaders

Department Leaders

Channels Sales Trading (CST)

CEO Message

“At CST, we pride ourselves on being a specialized
distributor company backed by a highly professional
and expert sales team. A business structure that enables
sustainable growth by providing excellent services to all
our business partners. Our mission is to exceed
expectations and provide our partners with exceptional
value and results by targeting the channel base
investment for the right products to drive the
enthusiasm of consumers and retailers alike.
A unique distribution model using the latest modern
technology with cost efficient approach while keeping
the sales and merchandising into highest standards and
to reach 1/2 Billion SAR Sales in 2030.”

Why Choose CST?

Experience: Over 60 years of generation to generation of proven expertise in the Saudi market.
Professional Team: A dedicated workforce with unparalleled market knowledge.
Wide Coverage: Serving wholesalers, retailers, and e-commerce platforms seamlessly.
Commitment to Quality: Upholding the highest standards in product distribution and customer service.
Modern Distribution Model: The sales model that aligns with fast pace changing technology to continuously modernizing sales team methodology driving viable growth.