Our Brands Portfolio

A Premier House of Brands featuring a strategic selection of leading international brands trusted by millions across the Kingdom of Saudi Arabia. We carefully select our portfolio to ensure category excellence and alignment with the highest global quality standards.

JUNIOR Product
MARKET LEADERMINI CROISSANTS
JUNIOR Logo

The leading brand in the mini croissant segment since 1999. Known for consistent quality, delicious taste, and perfect texture.

25+
YEARS IN KSA
#1
MARKET POSITION
100%
COVERAGE
MINI CROISSANTS
KRAS Background
KRAS Logo

A renowned Croatian brand and second player in the wafer category. Bringing European excellence to Saudi Arabia.

WAFERS
LOTTE Background
LOTTE Logo

Korea's leading brand and a dominant player in the stick biscuit segment. Innovation and quality combined.

STICK BISCUITS
MIXED BRANDS Background
MIXED BRANDS Logo

A competitive brand excelling in traditional trade channels with strategic positioning and quality products.

VARIOUS BRANDS
In The Pipeline

Healthy Products

Innovative nutritional solutions, engineered to meet evolving market demands through calculated healthy options that align with international quality standards to suit your lifestyle. Please browse our curated selection, and stay tuned for our upcoming specialized health products.

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Healthy Products